Music does a lot to enhance the experience of physical activity. Whenever I jog, I always pop in my headphones and match my pace and heart rate with the high bpm of the EDM that I love. Using Spotify on my smartwatch is convenient during runs, but the small interface makes it cumbersome to interact with.
Inspired by these experiences, I and a team of designer-friends envisioned Spotify x C.UI, a conversational interface that surfaces songs based on users’ music preferences as well as their current activity levels.
with Zoe Lehn and Liam Van Oort.
A Smartwatch Listening Experience
For us, the immediate opportunity was in the space of interaction—the small, tactile-based menus of our Apple Watches were always frustrating to navigate through. An epiphany struck, and we soon recognized that the fitness-related data gathered by smartwatches gave our C.UI an entirely new meaning.
Just asking about how a user taps a watch wasn’t enough. For example, we found that high-intensity activity lead to a handful of sweat-covered touchscreens and high BPM songs blaring out of headphones.
Emotions in Motion
Mapping out the explorations we developed gave us a foundation for where a Spotify C.UI’s personality might stand. We took what we learned from these one-offs and merged them with our survey of Spotify’s brand and product services.